The Miss World pageant is the oldest surviving major international beauty pageant created in the United Kingdom by Eric Morley in 1951. Since 2000, Morley's wife, Julia Morley, co-chairs the pageant.[1] Alongside with its rival Miss Universe and Miss Earth contests, this pageant is one of the most publicised beauty contests in the world.[2][3] The telecast of the final competition is the world's largest live annual beauty pageant television event with global viewers.[4][5] The winner spends a year travelling to represent the Miss World Organization and its various causes.[6] Traditionally, Miss World lives in London during her reign. The current Miss World is Ksenia Sukhinova of Russia. Ksenia Sukhinova Beauty pageant titleholder Birth name: Ksenia Vladimirovna Sukhinova Birthdate: 26 August 1987 (1987-08-26) (age 21) Birth location: Nizhnevartovsk, Russian SFSR, Soviet Union Height: 1.78 m (5 ft 10 in) Eye color: Blue Hair color: Blond Title(s): Miss Russia 2007 Miss World 2008